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Bertelsmann eyes a 'MySpace' for silver surfers
German media group Bertelsmann plans a return to the internet and is looking at transforming its Direct Group of book, CD and DVD clubs into an internet networking scene for older people. The company believes that Direct Group can turn its aging customer base of around 35 million to its advantage by changing its traditional clubs into internet communities of like-minded people united by their similar cultural interests. "People are getting older... and older people are getting lonelier and they will need communities where they can share their interests," chief executive Gunter Thielen told Reuters in a recent interview. Thielen said Bertelsmann had been studying the demographic trends of the Western world, which point to a future with aging populations, many of them likely to have no or few children and larger disposable incomes than before.
SPIEGEL INTERVIEW WITH THE CO-FOUNDERS OF MYSPACE
Anderson: In person I don't have that many friends. I'm a pretty tight-knit guy with the people that I know. Offline, I have no more than four or five friends. SPIEGEL: That doesn't seem to bother your online acquaintances. They comment on your private pictures and leave public messages like "maybe we can hook up later" on your profile. How has becoming an online celebrity as the founder of such a successful company changed your life? Anderson: When I'm on the net, someone always wants to chat with me. But outside of MySpace, it's a completely different world. I don't get recognized that much on the street. SPIEGEL: How did you guys meet? Anderson: I had a temporary job in a product testing company right after college. I only planned to be there for 3 weeks.
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